If you can believe it, I am still single. A while back, I was speaking with a potential suitor who had dabbled in entrepreneurship after learning that I run my own small business. He confessed that his biggest hurdle was networking. The idea of feigning interest in others just to develop business opportunities and relationships felt inauthentic and exhausting to him.

This conversation got me thinking about the essentials of business networking, especially for women in middle and upper management who feel stagnant in their careers and have entrepreneurial ideas yet to be acted upon. Here are some tips to make networking more genuine and less daunting:

Shift Your Mindset

Networking isn’t about pretending to be interested in others. It’s about building genuine relationships. Approach each interaction with the intent to learn and share rather than to gain something immediately. This shift in perspective can make networking feel more authentic and less transactional.

Leverage Your Strengths

If you're not comfortable in large gatherings, focus on smaller, more intimate settings. Coffee meet-ups, one-on-one lunches, or small group discussions can be just as effective for networking and can play to your strengths.

Create a Plan Beforehand

Before attending a networking event, set clear goals. Know who you want to connect with and what you hope to achieve from the conversation. Having a plan can make the process feel more structured and less overwhelming.

Be Yourself

Authenticity is key. People can sense when someone is being genuine versus when they're just going through the motions. Share your true passions, interests, and even your challenges. This honesty can foster deeper connections.

Listen Actively

Good networking is as much about listening as it is about talking. Show genuine interest in others' stories, experiences, and ideas. This not only helps build rapport but also provides you with valuable insights and perspectives.

Provide Value

Think about what you can offer to others rather than what you can get from them. Whether it’s sharing knowledge, offering support, or connecting them with someone in your network, providing value can establish strong, reciprocal relationships.

Follow Up

Networking doesn’t end with the initial meeting. Follow up with the people you meet to continue building the relationship. A simple thank-you note, sharing an interesting article, or setting up another meeting can keep the connection alive.

Use Social Media

Platforms like LinkedIn can be powerful networking tools. Engage with posts, join relevant groups, and reach out to individuals whose work you admire. Virtual networking can sometimes feel less intimidating and more manageable.

Remember, networking is a skill that can be developed over time. It’s about connecting with others in a meaningful way, not just collecting business cards. As you navigate your career and consider your entrepreneurial ideas, these genuine connections can become invaluable resources and sources of support.

So, take a deep breath, be yourself, and start building those authentic connections. You never know where they might lead!